FORTUNE Corporate Reputation Industry Reports

Now in Electronic Format for easy analysis of data

Based on America's Most Admired Companies, March 17, 2008 issue, FORTUNE

How We Conduct the Survey:
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with the FORTUNE 1,000 and the top foreign companies operating in the U.S. Hay sorted them by industry and selected the ten largest in each. To create the 64 industry lists, executives, directors, and analysts were asked to rate companies in their own industry giving each company a numerical score from zero (poor) to ten (excellent). 3,721 responders ranked companies on these eight attributes:

List of Companies List of Industries Information Sheet

Quality of management Quality of products and services Innovation Long-term investment value Financial soundness People Management: Ability to attract, develop and keep talented people Social responsibility Use of corporate assets Each report includes: Survey methodology Industry-specific scorecard Company reputation scores broken out by executive, analyst and overall industry average 5 year historical data by attribute for each company